On Tuesday, Orlando Carnival formally announced that GGR Marketing and PR will be leading the event coordination and marketing of the Orlando Carnival to deliver the 30th year anniversary celebrations, their annual event that draws some 20,000 fans to Orlando, Fl. to see and hear mas bands, Dance D.J.s and Soca stars. GGR Marketing and PR in collaboration with the Caribbean American Passport News Magazine, has been working behind the scenes for the past 6 months to develop partnerships with the City, State and Promotional Partners, before launching the full package of Carnival 2017.
One of those promotional partners is Christopher Bishop, of King Bishop Entertainment. This collaboration is the latest in a wave of consolidation in the concert business, as corporate players like Live Nation, AEG Live and SFX Entertainment have all moved aggressively to swoop up major outdoor events, leaving a shrinking number of independent operators, like Bishop and Faherty who were independent contractors for all three conglomerates for years.
"We have the experience myself/Bishop, said Faherty to expand the industry’s most unparalleled and scalable festival platform, all while driving strong revenue and growth for Orlando Carnival on a global basis,” Jim Faherty, who is considered to be MR. Orlando in the concert and event promotion business, Faherty is one of the founding fathers of Earthday Birthday, Jamaican me Krazy, Orlando Wine Pour, and the Orlando Burger Bash and all the major corporate events in Downtown Orlando, said in a statement. “Orlando Carnival is another crown jewel in this festival channel strategy to bring Downtown Orlando back on the map." In the years to come we want to grow it into one of the biggest events, like Coachella and Electric Daisy Carnival, who have built powerful identities, luring huge crowds as well as sponsorship dollars.
For the music world outdoor festivals are a big business that is only getting bigger. Now known as the Orange Economy – Latin America and the Caribbean account for 14% of the World’s creative exports which includes a wealth of talent, intellectual property, cultural heritage and at the same time fosters interconnectedness for the region. “We are divided by Water but United by Culture. Caribbean American Passport Newspaper and GGR Marketing & PR are focused on sharing this concept with the world from Orlando.” Said GGR Marketing’s CEO, Guenet Gittens-Roberts.
“Festivals are the one area of the business where there is consistent growth,” said Christopher Bishop, a multi-lingual international entertainment procurement and communications mogul. Bishop provides business management services for professional athletes, entertainers and media celebrities and also creates media and marketing partnerships for corporate clients enabling them to monetize their brand through marketing communications, event properties, media production and distribution, brand licensing, sponsorship sales and social media services.
“Through this partnership to grow Orlando Carnival, we’re even more empowered to enhance the festival while preserving the integrity of the event thoughtfully built over the past 29 years,” These companies and team will work together to Americanize Orlando Carnival properties to integrate in the South American, Caribbean and African Markets, as well as live Concerts and a list of on demand music streaming services, and will also provide music recommendations based on user taste. Planning is in place to show the Carnival on a mobile media platform where people all over the world could pay a fee to watch.
This year’s event, to be held Memorial day weekend 27-30, will feature top international artists from many different countries. Orlando is expected to host 20 million tourists on Memorial Weekend from across many different countries, and cultures for a variety of events and celebrations. It is the perfect weekend to host a multicultural event that tourists around the world are familiar with and will come out to enjoy.
Caribbean American Passport Newspaper has a multimedia platform (print, website, social media, eblast and online radio) that engages, informs and showcases the cultural diversity and pageantry of the Caribbean American, Hispanic, Haitian, and Brazilian festivities currently being planned and presented in Florida. They are the ONLY Caribbean American publication with a STATEWIDE distributed platform in Florida and have a website, www.caribbeanamericanpassport.com, which averages over 600,000 hits per month - they have truly matured into the passport to the minority community. Their client base includes Caribbean Airlines, Roraima Airways, the Miami-Broward Carnival, CAFA Fusion and they have provided marketing support for Surinam Airways, Antigua & Barbuda Carnival outreach, Mision Boricua Informa, a Puerto Rican Newspaper and The Jamaica Diaspora Conference, their reach into the Caribbean Community is the largest of any Caribbean publication in the Southern region.
City of Orlando
Downtown Development Board
Church Street District
Fergs Sports Bar
Johnnie's Filling Station
King Bishop Entertainment
Taste of Jamaica
Caribbean American Passport Newspaper
Caribbean American Chamber of Commerce of Florida
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