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Carib Beer New Video Release Party

Carib Beer New Video Release Party

Carib Brewery USA officially unveiled its ‘321 Lime House’ and Innovation Hub, in Cape Canaveral, along Florida’s Space Coast. The newly rebranded and renovated 321 Lime House played host to the Central Florida Community to celebrate the release of their new video.

Carib Brewery has thrust itself into the international spotlight with the release of a new song and music video, featuring Toronto-based Trinidad and Tobago singer, songwriter and producer Kerwin Du Bois alongside Jamaican entertainer Chinsea “Shenseea” Lee, entitled “Can You Feel It”. The music video includes a cameo by American DJ and producer Khaled “DJ Khaled”, Mohamed Khaled, and was filmed and edited by award-winning United States director Gil Green. Speaking at the launch of the video, which was held at Carib Brewery USA’s plant and “Lime House” in Cape Canaveral, Florida, on Friday night, Du Bois, who co-wrote the song with Lee and co-produced the music alongside Chris “Jillionaire” Leacock of Major Lazer fame, said he was proud and happy to represent such a strong Caribbean brand. “I feel proud to be from the Caribbean at a moment like this and I hope that we can all support and stand by Carib—as we all should do with everything Caribbean,” he said.

The Lime House offers an authentic beer Taproom experience, an expansive outdoor beer patio, with the capacity to serve food provided by popular local food trucks and daily programming to satisfy the likes of visitors and locals alike. The food served will be paired with a variety of Carib Brewery’s popular beer selection, and with a diverse programming calendar, one can expect live entertainment, fun games and trivia and on special occasions, vibrant Caribbean entertainment such as limbo, steelpan music, and authentic Caribbean food, giving you an opportunity to escape and enjoy the ultimate Caribbean “local” experience.  Carib Brewery USA is responsible for an extensive portfolio of popular beer brands. A beverage portfolio that includes great tasting craft beers such as Caribe, Giant Leap, Key West, Swamp Ape and the extremely popular Hurricane Reef, to name a few. The Brewery is also the proud producer of many well-known craft beers including, the Butter beer served at the famous Universal Studios attraction, the Wizarding World of Harry Potter, the great tasting Isla Nublar at the Jurassic World attraction and Duff’s Beer from the popular Television series, The Simpsons. The launch of321 Lime House is part of the new corporate identity of Carib Brewery USA (formerly Florida Beer Company). The significance of the relationship between the diaspora and Carib Brewery emerges from the Caribbean region. Carib Brewery produces Carib…..’The Beer of the Caribbean,’ and this much-loved beer brand has earned 97 percent of the robust beer market share across the region while being distributed globally in over 30 countries. Carib Brewery USA’s marketing director, Asa P Sealy, explained that the song and video are just part of the company’s international marketing thrust, which seeks to invigorate and inspire regional pride. Sealy said: “We wanted to use this opportunity to inject a measure of national and regional pride throughout the Diaspora and to bring the region together under the common umbrellas of our cultural exports, expertise and excellence. “Here at the brewery, we have initiated a measure of innovation, which continues to inform and attract new consumers and interests within the beverage industry.” Du Bois expressed contentment with the finished product, which remained a closely-guarded secret even to him until the actual world premiere on Friday night. Carib Brewery USA president and CEO James Webb said: “Judging from the crowd reaction here and the feedback online, I think we have achieved the first part of our objective in creating a phenomenal audio-visual product, which the region can be proud of and identify with, while also showcasing the brand’s commitment to representing the Caribbean region as a whole through our superior quality products. “We look forward to fulfilling the rest of the mission in due course, as we launch the new ‘World of Change’ campaign and essentially invite the world to sample and experience the beauty and excellence of the Caribbean region, while also sharing the best of the region with the world at large,” Webb added.

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