The Caribbean Tourism Organization (CTO) and TEMPO Networks have announced a strategic partnership aimed at expanding the global reach of Caribbean tourism, culture, and storytelling through enhanced digital, social media, and broadcast collaboration.

The agreement was officially signed during Caribbean Week in New York and builds on a relationship that began more than 20 years ago. In 2005, CTO partnered with TEMPO Networks for the media company's historic launch at South Street Seaport in New York City. The event celebrated Caribbean culture and tourism and even featured performances from emerging artists, including a young Rihanna before her rise to international stardom.

Under the new partnership, TEMPO Networks will provide digital-first coverage of key CTO events and initiatives through interviews, social media content, event highlights, and destination-focused storytelling. TEMPO has also joined CTO as an Allied Member, reinforcing its commitment to supporting Caribbean tourism and regional development.

For two decades, TEMPO has worked with tourism boards, ministries, festivals, and destination partners to promote the Caribbean to audiences across the region, the global diaspora, and mainstream markets. Through authentic storytelling and cultural programming, the network has helped highlight the unique experiences that make the Caribbean a premier travel destination.

Recent collaborations include promoting St. Vincent and the Grenadines through NASCAR driver Rajah Caruth's ambassador campaign, covering major U.S. Virgin Islands festivals, partnering with Barbados and the British Virgin Islands on destination giveaways, and showcasing Saint Lucia's cuisine and culture through TEMPO's popular Hot Ones Caribbean series.

"CTO has been an important part of TEMPO's journey," said Frederick Morton, founder and CEO of TEMPO Networks. "As we celebrate our 20th anniversary, we are proud to continue strengthening a relationship that has shared a common vision of promoting Caribbean tourism through culture, media, and authentic storytelling."

CTO Secretary-General and CEO Dona Regis-Prosper echoed that sentiment, calling TEMPO "a powerful voice for the Caribbean" and noting that the strengthened alliance will help bring greater visibility to the region's destinations, cultures, and experiences through innovative media platforms.

The partnership will also explore opportunities for long-form programming and destination storytelling, while collaborating on major CTO events such as the Sustainable Tourism Conference, Caribbean Week in New York, the State of the Tourism Industry Conference (SOTIC), Caribbean Weekend in Miami, and other regional initiatives.

As the Caribbean tourism industry continues to grow, the collaboration between CTO and TEMPO Networks aims to strengthen the region's global presence by celebrating the people, cultures, and destinations that make the Caribbean unique.